1. How do I know you will sell my home quickly?
Your Realtor should be able to show you statistics, past performance, testimonials and a strong track record of selling homes fast, for more money and with the least amount of hassle.
2. Can you guarantee me weekly print advertising?
Although the MLS is a great way to promote your home to prospective buyers, it should NOT be the only source of advertising. Local print media has proven time and time again to capture the attention of buyers and differentiate your home from the competition. Less than 4% of homes on the market are actually advertised in local print media.
3. What 3 elements contribute to a successful sale?
Your realtor should know that a home sells when Condition, Price and Exposure are in line with what the market will bear. Your realtor is responsible for the exposure. You should be in control of the price and condition of your home. Pricing too high or too low can have a negative impact on your final sale price. A poor price can sabotage any marketing plan.
4. How can you prove to me that you will sell my home for the most amount of money?
Your Realtor should be able to prove beyond a shadow of a doubt that the marketing and exposure your home will receive, will net you the most amount of money. Without a guarantee of exposure you will likely have to sacrifice on your selling price to attract reasonable interest in your home.
5. Do you know what my house is going to sell for?
Beware of any Realtor telling you that they know the value of your home and what it will sell for. The fact is that Realtors are in charge of marketing your home and attracting buyers. They are not in charge of predicting the future of what a buyer will pay. Your Realtor should be able to help you arrive at a price you are comfortable with. They should also be able to present you with ALL the facts and not a version of what they want you to see. Price should not be an arm-wrestle between you and your Realtor, unless they are buying the house of course. Price, like any strategy, should consider your comfort and the competition, past sales and current listings.
6. Do you work with a team or do you work alone?
A team of Realtors can offer many more resources to help get your home sold faster and for more money. Many solo Realtors will tell you that you have their undivided attention, yet they are pulled in many different directions with the many tasks required to run a business. With a team you get a group of realtors working for you and access to all of their buyers. Teams leverage your Realtors time so that he or she can actually focus on the activity of matching buyers to your home.
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Written by Michael Plowman of the Dan Plowman Team
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